THE EPITOMOE OF COOL: Confidence

There are men who just look better in clothes, right? Is
the clothes? Is it the shoes? As much as we would like to
think that if I could just own clothes from the hottest
designers I can be that guy, it doesn't work that way. The
good news is that every man can become that guy and it
has nothing to do with the clothes, okay maybe just a little.
The key to wearing the clothes and looking the part is in
the stance, the speak, the handshake, and the audacity to
know that when you're on everyone is paying attention. The
key, gentlemen, is confidence (swagger). Confidence tells the
world you know who you are and that they should know. It
is a doubtless existence of vision, determination, and
knowledge that you will not take no for an answer.

Here are a few examples of confidence and the cool that exudes.


With no apologies for being who they are, they like what
they like, dress in what they feel comfortable in, and have
no regrets. They breathe the same air, and they put their
pants on one leg at a time, but look different. The difference
is confidence. Try this (and trust me it takes practice) know
who you are (if you don't know, learn), find purpose (purpose
allows you to move forward with your life and that is confident),
and finally, everything you think about that isn't progressive
is regressive, LET IT GO! Ahhh! now enjoy the cool and watch
that new Ermengildo Zegna suit drape on you like a Sean Connery.
Remember living the good life is not just about the toys, it's
about the living good part.