Wednesday, June 9, 2010

PEOPLES REVOLUTION: Oliver Peoples 2010 Shades To Live By

Oliver Peoples Sunglasses on Black Tie STiletto

The sunglasses you wear can define who you are and who people think you are. With this in mind, selecting a pair of shades is as important to your image as the shoes you wear, or the scent that adorns you. This subtle accessory speaks to your style, your confidence and your place in the world, and who better to help you enhance your status than Oliver Peoples. His spectacular spectacles define characters and grant stardom. They are not suglasses, they are who I am, who I am going to be, and you better lookout because I am a bad bad man (or woman).

Oliver Peoples has become as renowned for its celebrity collaborations and star studded campaigns as it has for vintage eyewear. In late September, 2009, the brand announced it would be reuniting with highly acclaimed photographer and director Autumn de Wilde to cast another set of influential celebrities to star in their 2010 campaign, whose last cinema ad campaign featured tastemakers Robert Evans and Zooey Deschanel in a short storyline film. So successful was the storyline, sunglass sales of the broadcasted models sky-rocketed over night.

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Oliver Peoples sunglasses have transcended the accessory category to wardrobe absolute. Things have changed, so welcome to the new world, where people evolve, style is a virtue and the revolution will be televised.

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